Unlocking the power of media

AdTech experts

Media

Marketplaces Programmatic Creativity

At Medialaugh, we specialize in programmatic media buying. We offer a unique range of PMP deals, combining the best of multiple media sources into a curated mix designed to take your programmatic campaigns to the next level. We save you time on optimization and negotiation, while providing greater scale, competitive CPMs, and full attention to your KPIs and targeting goals. In short, we act like a single media partner, but with the best of many.

We also provide innovative tech solutions, including the ability to customize your creatives with interactive Rich Media formats, all while keeping CPMs highly competitive.

Channels: Desktop, Mobile Web, In-App, CTV, Audio, Gaming, DOOH.

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Offshore Services

Programmatic Excelence

We specialize in outsourcing talent from Argentina, a key regional hub for ad tech and programmatic buying. With a highly skilled workforce, we provide experts who seamlessly integrate into your operations, streamlining processes, optimizing programmatic buying, and maximizing data utilization.

Objective: Our goal is to offer top-tier programmatic advertising specialists who will enhance your campaigns, improve operational efficiency, and drive better results through data-driven strategies.

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Ad Tech Partners

Strategic Market Representation in Latin America

We partner with the top technology players in the market, giving us the flexibility to select the most effective tools for each campaign, tailored to its unique goals. Our deep understanding of each platform’s strengths allows us to choose the perfect fit for your needs. Additionally, as official partners of some of these leading solutions, we can offer exclusive opportunities to resell licenses to clients ready to manage these platforms in-house, empowering them with the tools for long-term success.

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Expert Consulting Solutions

We take the time to deeply understand your business, its current stage, and specific needs, and based on this insight, we craft a tailored action plan. Our approach focuses on integrating and optimizing technological solutions across the full funnel of digital marketing and strategy, ensuring that every step of your marketing journey is aligned with your objectives and drives meaningful results.

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Equipo

Medialaugh Values

We believe that work-life balance, along with maintaining healthy physical and mental routines, makes us more productive and happier at the same time, which has a positive impact on the business. Our hybrid work policy reflects the added value of coming together as a team, sharing work experiences, and growing professionally. We believe that working from home can be highly efficient, but we also value meeting in person occasionally to build culture and learn from the people around us. At the same time, we aim to connect on a human and personal level, strengthening trust-based relationships and building strong teams.

Team

Medialaugh Values

We believe that work-life balance, along with maintaining healthy physical and mental routines, makes us more productive and happier at the same time, which has a positive impact on the business. Our hybrid work policy reflects the added value of coming together as a team, sharing work experiences, and growing professionally. We believe that working from home can be highly efficient, but we also value meeting in person occasionally to build culture and learn from the people around us. At the same time, we aim to connect on a human and personal level, strengthening trust-based relationships and building strong teams.

German Toribio “Yerman”

CEO

Teo Lippo ¨Teo¨

Head of Medialaugh

Rodrigo Minvielle ¨Roi¨

Programmatic Trading & Media Planning Managerfor AdLib

Paula Santos ¨Pau¨

Client Success Lead for AdLib

Jalil Tomas del Rio ¨Lalo¨

Programmatic Trading Specialist & Business Developer

Francisco Dedomenici ¨Pancho¨

CFO

Franco Greco ¨Fran¨

Ad Operations Manager

Ramiro Sebastián García

Data-Driven Client Operations Specialist | Performance Marketing Expert

Agustina García Delatour

Finance Manager

We make it simple to share your ideas with target audiences.

We specialize in the programmatic media ecosystem, connecting agencies, brands, and technology to scale media buying through AI.

Strategic Partners: We work side by side with agencies and brands, providing top-tier media and technology to enhance their programmatic campaigns.

Ad Tech Company Partners: We represent and provide high-value talent, connecting skilled professionals from Latin America with the U.S. market.

Ad Tech Consulting: We advise companies on the integration and optimization of technology solutions for programmatic media buying.
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We´ve been waiting for you...

Carreers in Medialaugh – Work with us!

Entrepeneur spirit wanted! Commitment and initiative are a MUST!

Carreers in Medialaugh

Data-driven Client Operations Specialist

Experienced digital media professional skilled in strategic planning and campaign execution. Develops and manages data-driven media plans across programmatic platforms,…
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Carreers in Medialaugh

Media Planner

Experienced digital media professional skilled in strategic planning and campaign execution. Develops and manages data-driven media plans across programmatic platforms,…
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Carreers in Medialaugh

Programmatic Trading & Media Planning Manager

Senior professional with extensive experience in digital advertising and programmatic trading. Leads a team of traders and planners, managing campaigns…
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Contact.

We are currently seeking passionate professionals in innovation marketing and technology, with a strong command of English and an interest in the U.S. market. If you are eager to work in a dynamic and forward-thinking environment, we’d love to hear from you!

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German Toribio “Yerman”

CEO
Quote: I believe that balancing work and life, and maintaining healthy physical and mental routines makes us more productive and happier at the same time — and that has a positive impact on the business.

Hobbies: Anything that involves a ball.

With over 15 years of experience in digital business, sales, marketing, and cultural transformation within companies, I’ve learned to combine an analytical approach with a long-term strategic vision. I’m passionate about business, sports, and connecting with people at all levels. I’m a big fan of challenges, building teams that empower each other, and creating environments where everyone can grow, learn, and work with energy and honesty. For the past four years, I’ve been building this space — the company of the future.

Teo Lippo ¨Teo¨

Head of Media & Marketplaces

Quote: Today is the day.

Hobbies: Making music, eating, and hanging out with friends.

With a degree in Public and Institutional Relations and a background as a Programmatic Specialist, I bring digital experience from the buyer side, DSP/tech side, and supply side. I lead this project as Head of Product & Sales, with the goal of being a strategic partner for brands and agencies — offering real, tailored solutions that make life easier for both directors and planners/traders. I believe in combining professionalism and excellence with a human approach, bringing humor and good vibes into everyday work.

Rodrigo Minvielle ¨Roi¨

Programmatic Trading & Media Planning Manager for AdLib

Quote: Under-promise & over-deliver.

Hobbies: Acting.

With over 10 years of experience in the online media buying industry, I’ve worked with top-tier brands across LATAM, the United States, and Canada. I’m certified in the world’s leading DSPs and have a strong data-driven approach, helping clients achieve their business goals and improve key KPIs through the planning, execution, and optimization of programmatic campaigns.

Currently, I serve as the technical point of contact for the Offshore team, providing support to the Client Success team and contributing to the development of new business strategies. I’m always looking for ways to hit targets while staying within budget. I’m passionate about building processes that optimize internal performance and improve response times.

I believe the key to success is organization — and that shared knowledge is what drives it. My main goal is to become a recognized leader in the industry.

Paula Santos ¨Pau¨

Client Success Lead for AdLib

Quote: Marketing isn’t heavy artillery — it’s the art of telling a story the customer wants to hear.

Hobbies: Playing basketball and hanging out with friends.

Digital marketing professional with over 5 years of experience, specializing in campaign optimization and advertising strategy. Currently serving as Client Success Lead at Laugh and AdLib, she focuses on ensuring client satisfaction and success through tailored digital solutions.

Throughout her career, she has worked at companies like Johnson & Johnson, managing global digital marketing campaigns, and at Dentsu International, where she specialized in programmatic and paid search campaigns. She has also held roles as a Digital Marketing Specialist at Globaldardos Marketing Agency and as a Senior ON–OFF Media Planner at Havas Media Group, handling campaigns for major brands like Danone.

Paula stands out for her collaborative mindset, strong data analysis skills, and commitment to delivering results that exceed client expectations.

Jalil Tomas del Rio ¨Lalo¨

Programmatic Trading Specialist & Business Developer

Quote: Success in marketing doesn’t come from brilliant ideas alone, but from the ability to execute those ideas precisely and effectively.

Hobbies: Ice cream, traveling, and shopping for clothes.

With extensive experience in programmatic media buying, I currently work as a Programmatic Trading Specialist & Business Developer at Laugh Media. I specialize in campaign optimization, PMP deal development, and client relationship management — with a focus on strengthening our collaboration with our strategic partner, Infillion MediaMath.
My approach centers on product activation, performance analysis, and implementing strategies aimed at maximizing KPIs.

I’ve worked at companies like MediaMath, Infillion, and Dentsu, where I developed deep expertise in programmatic buying and digital campaign optimization. Passionate about digital marketing and innovation, I’m always looking to deliver outstanding results through personalized, efficient solutions.

Francisco Dedomenici ¨Pancho¨

CFO

Quote: Leadership isn’t about being the best — it’s about making others better.

Hobbies: CrossFit and spending time with my five kids.

I lead investment strategy in Private Equity and Venture Capital across Latin America. With over 15 years of experience in finance, marketing, and corporate strategy, I’ve worked at companies like Mercado Libre, Gympass, and AB InBev, focusing on driving value through innovation and growth.
My academic background includes an MBA from Northwestern University’s Kellogg School of Management and a leadership program at Stanford Graduate School of Business. I’m passionate about connecting business opportunities with positive, sustainable impact — especially in the Latin American region.

Franco Greco ¨Fran¨

Ad Operations Manager

Quote: When you point a finger, three point back at you.

Hobbies: Calisthenics and eating.

With 10 years of experience in the programmatic advertising ecosystem, Franco brings deep expertise in operations and the management of DSPs, SSPs, and ad servers.

He’s the operational anchor — when everyone’s rushing to find quick solutions, he’s the one who adds clarity and precision, making sure we don’t miss the forest for the trees.

Ramiro Sebastián García

Data-Driven Client Operations Specialist | Performance Marketing Expert

Quote: «Marketing without data is like driving with your eyes closed.»

Hobbies: Digital media, fútbol, and community projects.

Ramiro is a data-focused digital marketing and operations specialist with over 6 years of experience in performance marketing, media buying, and client success. He currently works at Medialaugh, supporting Cuebiq — a leading offline intelligence and measurement company — as a Client Operations Specialist. In this role, he helps ensure the successful delivery and optimization of hundreds of campaigns by managing client operations, campaign setup, performance analysis, and platform strategy, always with a data-driven mindset.
Prior to joining Medialaugh, Ramiro served as Performance Manager at SOICOS, where he led the execution and optimization of CPL, CPA, CPM, and CPC campaigns, managed affiliate budgets, and drove anti-fraud initiatives. He also held media buying and business development roles at Futbol Sites (Better Collective), Brightcom, and Harrenmedia, gaining global experience in native advertising, programmatic buying, and publisher partnerships.
With a degree in Social Communication from the University of Buenos Aires, Ramiro combines strategic thinking with strong analytical and operational skills. In parallel, he’s contributed to social development initiatives at the Padre Mugica Sports and Social School, blending administrative work with community-focused education and sports programs.

Agustina García Delatour

Finance Manager

Quote: “Today is not tomorrow.”

Hobbies: Padel, yoga, and reading.

Agustina García Delatour is a seasoned finance professional with a robust academic background and a strong track record in both the public and private sectors. She began her career in public administration, serving as Administrative Coordinator within the Subsecretariat of Administrative Coordination at Argentina’s Chief of Cabinet of Ministers. In this role, she focused on optimizing public resource management and implementing policies designed to drive sustainable development and institutional efficiency.
Her professional journey has been defined by a commitment to transparency, strategic thinking, and operational excellence. She has consistently contributed to enhancing financial and tax-related decision-making processes through data-driven analysis and process improvement initiatives. Currently, Agustina serves as Finance Manager at Medialaugh, where she is responsible for leading and structuring the company’s financial operations. Her focus is on building scalable, agile processes that support the organization’s transition into a high-performing multinational company. She brings a unique blend of public-sector rigor and private-sector dynamism, positioning her as a key player in Medialaugh’s growth strategy.
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